Is what we think we want more compelling than identifying what we need? Cinderella’s stepsisters might be a quarrelsome lot on that point, for try as they might, that darned glass slipper just would not fit on their feet. One of my first summer jobs was in the shoe department of a women’s clothing store, so on a daily basis I witnessed some very surprising behaviors. Many customers were determined to make a purchase based not on comfort, color or style, but on size. Naively, my own experience with footwear was never based on the latter consideration. Imagine feeling visibly hobbled by one’s own decision to pay for something that important, that crucial to your well-being overall health that you would override sound judgment in favor of pain. I am not a Luddite and admittedly there are times when some sacrifice to comfort in favor of fashion is warranted, but on a daily basis your feet are neither too big nor too small. They are just right for YOU and if that shoe doesn’t fit, take a deep breath and place it gently back in the box where it belongs, waiting for Cinderella to claim it.
It is one thing to vainly attempt to wedge oneself into footwear or apparel that is not the proper size and quite another to base decisions on emotional factors that are a vanity of another sort. For example, investing in technology is an area that changes so rapidly it is hard to keep up and at the same time there is cache in having the newest “tools” at our fingertips. Does it announce to the world that we are smart, trendsetting players, not to be confused with the generation that is wedded to antiquated methods of doing business? Or does it mean that we have a drawer full of discarded items that were never understood or integrated into our working day?
Step back, assess and ascertain if your next purchase will be an enhancement or a costly choice and above all, please refrain from limping around your office when your cell phone rings.
© Maureen Weisner 2012